Hi, I'm Alice Krupitsky, a third-year student at the University of Florida studying Advertising with a minor in Computer Science and an AI Fundamentals Certificate. I'm instinctively drawn to creativity, while also deeply interested in the technology and data behind the scenes.

I grew up in a Russian household in Tampa, which shaped my curiosity about culture, language, and communication. I'm fascinated by how different perspectives influence the way people interpret meaning, and I bring that awareness into how I think about audiences, messaging, and brand identity.

Outside of work and school, I spend time learning languages, coding, writing, exploring fashion and visual design, and studying psychology. I'm drawn to disciplines that explain how people think, create, and connect.

My long-term goal is to build a career that blends brand strategy, content creation, and emerging technology. My advertising philosophy centers on data-driven creativity: intuition sparks ideas, but meaningful communication is strongest when storytelling is supported by analytics and intentional strategy.