Hi, I'm Alice Krupitsky, a third-year Advertising student at UF with a minor in Computer Science and an AI Fundamentals Certificate. I'm drawn to bold creative work and the data, psychology, and technology behind what makes it effective.

Growing up in a Russian household in Tampa got me thinking early about how much communication matters. The same message can land completely differently depending on who's hearing it, and that still shapes how I approach audiences, messaging, and branding.

I learned HTML and CSS when I was 13 and never really stopped. Outside of school, I enjoy language learning, writing, going down psychology rabbit holes, and exploring fashion and visual design.

Long term, I want to work on products where brand, data, and user experience all come together. I like being close to the decisions, understanding what works, and figuring out why people respond the way they do.