Advertising Major + CS Minor
University of Florida
Projects
NeuroView
Open Devpost
Frontend Lead | SwampHacks XI Winner (Best User Design) | Jan 2026
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NeuroView at SwampHacks
UI/UX3D VisualizationReal-Time Collaboration
  • Built the frontend for a real-time 3D MRI viewer that made complex scan review easier and faster.
  • Built synchronized multi-plane slicing, annotation, and shared sessions for up to 4 users.
  • Reduced user friction by making key scan actions faster to learn and easier to repeat.
  • Result: NeuroView won Best User Design at SwampHacks XI.
Florida Medical Doctor Search
Visit Site
Founder & Developer | Dec 2025 - Jan 2026
Product BuildSQL + Data ModelingSearch UX
  • Built and launched a doctor search tool focused on real procedural history, not just ratings.
  • Turned large public healthcare datasets into a clean search experience with filters users can act on.
  • Result: transformed complex medical data into a practical tool for patient decision-making.
Museboard Growth & Conversion Analysis
Data Analytics | Client work through SOLV Digital | Mar 2026
Power BIFunnel AnalysisKPI Tracking
  • Mapped the Instagram-to-platform funnel to show exactly where discovery stopped converting into product usage.
  • Identified profile visit to link click as the key bottleneck, which clarified where growth experiments should focus first.
  • Used trend and KPI analysis to distinguish one-time spikes from sustained engagement and guide next-step product and marketing decisions.
QuantHacks Website
Designer & Developer | Mar 2026
ReactNext.jsFigmaSEO
  • Designed and built the QuantHacks website solo, translating Figma mockups into a responsive React and Next.js experience.
  • Refined the site through multiple feedback rounds before launch, tightening layout, copy, and interaction details.
  • Created custom animations and handled SEO improvements to make the site feel polished and easier to discover.
Wawa Consumer Insights Study
Research Lead | Digital Insights, University of Florida | Mar 2026
Consumer ResearchSurvey DesignAudience Segmentation
  • Designed and executed a branching survey, distributing it to 600+ respondents and qualifying 54 for deeper analysis.
  • Analyzed response data to translate behavioral patterns into usable insights.
  • Built a data-driven persona that shaped the team's strategic recommendations for Wawa.
Golden Egg Cafe Instagram Content
Content Strategy + Performance Review | Ongoing
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Golden Egg Cafe content preview
Content StrategyCreative TestingAudience Messaging
  • Used post-level data to plan campaigns around seasonal demand and customer behavior patterns.
  • Tested and iterated on creative formats, messaging, and offer framing to improve response over time.
  • Built a repeatable content system guided by performance metrics
Tetris
Python + Pygame | Jan 2026
  • Built an executable Tetris game using Python and Pygame.
  • Features scoring and leveling with increasing speed, wall kicks, and pause/restart controls.
Website for David D. Friedman
Frontend Development | Mar 2020
  • Designed and launched a client website, building early experience in scoped delivery and client communication.